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課程資訊

課程名稱	危機處理 Crisis Management
開課學期	109-2
授課對象	管理學院管理學院企業管理碩士專班(GMBA)
授課教師	堯里昂
課號	GMBA7132
課程識別碼	749EM1510
班次
學分	3.0
全/半年	半年
必/選修	選修
上課時間	星期五7,8,9(14:20~17:20)
上課地點	管一402
備註	本課程以英語授課。限GMBA班學位生總人數上限：50人
Ceiba 課程網頁	http://ceiba.ntu.edu.tw/1092GMBA7132_
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課程概述	Globalization and the advent of the Internet have brought with it many economic advantages. However, it has also linked global economies and supply chains leaving and has left companies more exposed to an array of rapid, often unpredictable, national policy changes, international political incidents, natural disasters, attacks, and global pandemics that require quick, effective crisis responses. Crisis management is concerned with preparing effective leaders and crisis management teams to have: a) the pre-crisis skills to identify approaching crises and an understanding of the factors, including political and policy, that affect its formation; b) effective crisis response skills, including effective and decisive communication skills that engage all stakeholders ethically and effectively; c) post-crisis skills needed to help companies not only recover their reputation but also to learn from the experience so that lasting responses and adaptations may be developed that help avoid recurrence. This course emphasizes practical, real-life applications that draw on HBS and other recent cases as well as the advice of experts to explore a variety of crisis responses.
課程目標	Upon completing this course, students will be able to: 1.Determine the indicators of a crisis 2.Identify the typical stages through which the crisis progresses 3.Perform vulnerability assessments 4.Develop a crisis preparedness plan 5.Understand the various related ethical considerations and attitudinal factors 6.Understand how crises are shaped by national and international political institutions 7.How to assemble and manage a crisis management team 8.Write a crisis communications plan with a set of strategic messages for affected stakeholder and a post-crisis plan to aid in corrective actions and learning for future adaptions and prevention
課程要求
預期每週課後學習時數
Office Hours
指定閱讀
參考書目
評量方式 (僅供參考)

課程進度

週次	日期	單元主題
Week 1	2/26	Introduction to the Course Supplementary Reading: Toward a political economy of crisis management a. The crisis management landscape b. Identifying Crises from the news c. Political Sources of Crises
Week 2	3/05	Sources of Change & Crises Supplementary Reading: On the political economy of the financial crisis and bailout of 2008–2009 a. Major Domestic & International Sources of Crises b. Policy, Institutions and Institutional Change c. Crisis Management Today d. Unexpected Sources of Crises
Week 3	3/12	Strategic Planning and Assessing Crisis Vulnerability: National Government Policy Environment Supplementary Reading: Managing Disasters - Taking Stock of Potential Perils a. Forming the Crisis Management Team and Plan b. Evaluating and auditing crisis risks
Week 4	3/19	Recognizing a crisis: The International Environment Supplementary Reading: Managing Disasters - Crisis Recognition a. Seven indications that crises are taking shape b. Why warning signs are often unheeded c. Practical tips for crisis recognition
Week 5	3/26	Organizational Strategy and Crisis: Avoiding self-inflicted crises Supplementary Reading: Managing Disasters - Avoiding the avoidable a. Using a probability-based risk audit to determine the cost of risk avoidance b. The warning signs of impending crises
Week 6	4/02	Public Holiday: Study week
Week 7	4/09	Contingency Planning: Data Security Supplementary Reading: Managing Disasters - Contingency planning; They Burned the House Down a. Addressing crises that cannot be anticipated through crisis management teams b. The five steps to contingency planning c. Using simulations to train crisis teams
Week 8	4/16	Disaster Containment: Oil and Politics Supplementary Reading: Managing Disasters - Containment a. Use quick and decisive action b. Put people first c. Be physically at the scene d. Communicate liberally
Week 9	4/23	Crisis Resolution: Taking Decisive Action Supplementary Reading: Managing Disasters - Crisis Resolution a. The importance of moving quickly and decisively b. The role of communications c. How project management techniques can help in crisis resolution
Week 10	4/30	Crisis Leadership: Why Strong Leadership Matters Supplementary Reading: Organizational Culture and Leadership Style a. Failure of Conventional Training, Organizations & Responses b. The personalities of organizations
Week 12	5/14	Crisis Leadership: The rise of Abnormal Incidents Supplementary Reading: Are You Leading Through the Crisis or Managing the Response a. Leading under pressure b. Dealing with the unknown
Week 13	5/21	Ethics, Crisis Management & Crisis Communication: The Price of Credibility Supplementary Reading: An Ethical Approach to Crisis Management; Managing Disasters-Mastering the Media a. Underlying role of Ethics in Crisis Management b. Seven Dimensions of Crisis Communication Management c. Dealing with print and electronic media d. Using audience segmentation to create a systematic communication strategy
Week 14	5/28	Managing Technology and Crisis Supplementary Reading: The Real-time Power of Twitter - Crisis Management and Leadership in an Age of Social Media a. Spreading Crisis at the speed of Twitter b. Using Social Media Strategically
Week 15	6/04	The importance of Organizational learning Supplementary Reading: Managing Disasters - Learning from experience (Ch8) a. Declaring the end of the crisis b. Building a document log and learning from crises
Week 16	6/11	Emerging Trends in Crisis Management Supplementary Reading: Build Your Resilience in the Face of a Crisis a. Chaos Theory: An Alternative Paradigm b. Alternative Strategies for Dealing with a Crisis
Week 17	6/18	Final Presentations